TikTok Ads Manager – Complete 2025 Guide
TikTok has become one of the fastest-growing social media platforms in the world, and businesses everywhere are looking to advertise on it. With more than 1 billion monthly active users, TikTok is now an essential platform for digital marketing. The key to advertising successfully on TikTok is understanding and using TikTok Ads Manager.
In this blog, Afia Digital will explain what TikTok Ads Manager is, how to set up campaigns, targeting strategies, ad formats, budgets, analytics, and how Saudi Arabian businesses can benefit from this platform. We will also share how Afia Digital’s social media marketing services can help you create successful TikTok campaigns for long-term growth.
What is TikTok Ads Manager?
TikTok Ads Manager is the official platform businesses use to create, manage, and track ads on TikTok. It provides powerful tools for targeting, audience segmentation, budget allocation, and performance analysis. Just like Facebook Ads Manager, TikTok’s system allows advertisers to reach users based on demographics, interests, and behavior.
Why TikTok Advertising Matters in 2025
Unlike traditional social platforms, TikTok is designed around short-form video content that is engaging and addictive. For businesses, this creates a golden opportunity to reach younger audiences (Gen Z and Millennials), but also older demographics who are increasingly using TikTok in Saudi Arabia and across the world.
- Over 80% of TikTok users are highly engaged with daily content.
- TikTok users spend an average of 95 minutes per day on the app.
- Ad recall on TikTok is significantly higher than other platforms.
How TikTok Ads Manager Works
TikTok Ads Manager allows advertisers to create campaigns with three levels:
- Campaign Level – Define your objective (traffic, conversions, app installs, brand awareness).
- Ad Group Level – Choose targeting options, placements, budget, and schedule.
- Ad Level – Upload your creative (video, text, CTA button).
Step-by-Step Guide: Setting Up TikTok Ads Manager
Step 1: Create a TikTok Business Account
Go to TikTok Business Center and sign up for an account. Provide your business name, email, and verification documents. This step allows you to use TikTok Ads Manager professionally.
Step 2: Access TikTok Ads Manager
Log in at ads.tiktok.com. This is where you will create, monitor, and optimize campaigns.
Step 3: Choose Campaign Objective
In TikTok Ads Manager, objectives are divided into three categories:
- Awareness – Reach and brand awareness.
- Consideration – Traffic, app installs, video views, lead generation.
- Conversion – Website conversions, sales, catalog sales.
Step 4: Set Up Ad Group
Define audience targeting, placements, budget, and schedule. TikTok allows targeting by:
- Age, gender, and location (Saudi Arabia targeting is available).
- Interests (fashion, beauty, sports, tech, food, etc.).
- Custom audiences (upload customer data).
- Lookalike audiences (find similar users to your existing customers).
Step 5: Upload Your Creative
Upload a short video ad (9–15 seconds recommended). Use TikTok’s video editing tools or upload professional content. Add text overlays, captions, and a call-to-action button (Shop Now, Learn More, Sign Up).
Step 6: Monitor and Optimize
After launching your campaign, use TikTok Ads Manager analytics to track performance. Adjust budget, targeting, or creatives to improve results.
Types of TikTok Ads
TikTok Ads Manager supports different ad formats, including:
- In-Feed Ads – Appear in the For You page, blending with organic content.
- Top View Ads – Full-screen ads when users open TikTok.
- Branded Hashtag Challenges – Encourage user participation with hashtags.
- Branded Effects – Filters and AR effects with your brand logo.
- Spark Ads – Boost existing TikTok posts as ads.
Costs of Advertising with TikTok Ads Manager
Advertising on TikTok can be affordable for small businesses but also scalable for large brands. The average costs are:
- Minimum campaign budget: $50
- Minimum ad group budget: $20 per day
- CPM (Cost per 1000 impressions): $10–$20 depending on targeting
How Businesses in Saudi Arabia Can Use TikTok Ads
In cities like Riyadh, Jeddah, Dammam, Khobar, and Qatif, TikTok is becoming a major channel for businesses to advertise. Local businesses can use TikTok Ads Manager for:
- Restaurants promoting daily offers.
- E-commerce stores showcasing trending products.
- Real estate companies highlighting properties.
- Education centers attracting new students.
- Beauty and fashion brands reaching young audiences.
How Afia Digital Helps with TikTok Advertising
Running TikTok ads requires creativity, targeting knowledge, and campaign management. This is where Afia Digital comes in. As a professional social media marketing agency in Saudi Arabia, we provide:
- Branding services to make your TikTok ads stand out.
- Ecommerce marketing for online stores targeting TikTok shoppers.
- Web development to create fast-loading landing pages for ad clicks.
- Mobile app development if you want to drive app installs with TikTok ads.
- Web hosting to ensure your ad campaigns run smoothly without downtime.
FAQs About TikTok Ads Manager
1. Is TikTok Ads Manager free?
Yes, creating an account is free. You only pay for the ads you run.
2. Can I target only Saudi Arabia with TikTok ads?
Yes, TikTok Ads Manager allows location-based targeting, including specific Saudi cities like Riyadh, Jeddah, Dammam, Khobar, and Qatif.
3. What kind of content works best on TikTok ads?
Short, entertaining, and authentic content works best. Ads that feel like native TikToks perform better than overly polished commercials.
4. How do I measure TikTok ad performance?
Use TikTok Ads Manager’s analytics dashboard to monitor impressions, clicks, conversions, and ROI.
5. Can Afia Digital manage TikTok ads for me?
Yes, Afia Digital specializes in TikTok ads management and complete social media marketing solutions.
TikTok Ads Manager is a powerful tool for businesses that want to reach new audiences, increase sales, and build brand awareness. Whether you are a startup, a retail shop, or a large enterprise in Saudi Arabia, TikTok ads can deliver real results when managed correctly. Afia Digital is here to help you create, manage, and optimize your TikTok advertising campaigns for maximum success.
Visit Afia Digital today to get started with TikTok Ads Manager and unlock new opportunities for your business.
