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Afia Digital

Google & Meta ads that bring customers, not just clicks

We plan, launch and manage ad campaigns that reach the right people, track every result, and turn your ad budget into real leads and sales.

  • You own the ad accounts
  • Full tracking
  • No lock-in
Sound familiar?

Ads running. Money leaking.

Spending a lot, getting little

Clicks cost money, but they don’t turn into calls, leads or sales.

No idea what’s working

Without proper tracking, you can’t tell which ads make money and which waste it.

The wrong people click

Broad targeting brings visitors who were never going to buy.

Good ads are about the right people, the right message and proper tracking.

What we do

Paid ads, managed properly

Strategy, ads, targeting, landing pages and tracking — all handled by one team.

Google Search Ads

Show up at the top of Google exactly when people search for what you sell.

Shopping & Performance Max

Put your products in front of buyers across Google Search, Shopping, YouTube and more.

Meta Ads

Facebook and Instagram ads that reach the right people while they scroll.

Retargeting

Bring back visitors who didn’t buy the first time — often your cheapest sales.

TikTok & LinkedIn Ads

Reach younger audiences on TikTok, or decision-makers on LinkedIn.

Landing pages & tracking

Pages built to convert, plus conversion tracking so every result is measured.

Quick guide

Google or Meta — where should you start?

Pick the one that sounds most like your customers.

Start with Google Ads

Your customers are already searching. Google Search and Shopping ads put you in front of them at the exact moment they’re ready to buy.

  • Captures ready-to-buy demand
  • Great for local services and online stores
  • Pay only when someone clicks

What you get every month

  • Campaign setup and ongoing management
  • New ad copy and creative testing
  • Keyword, audience and budget optimisation
  • Landing page recommendations
  • Clear monthly report in plain English
  • A review call to plan next month

Honest timeline: traffic from day one, steadier results after 1–3 months of testing.

Always included

  • You own your ad accounts and data
  • Ad budget paid directly to the platform
  • Conversion tracking set up properly
  • No long lock-in contract

Tracking we set up

Google Analytics 4Google Tag ManagerGoogle Ads conversionsMeta PixelConversions APICall & form tracking
How it works

Test, learn, then scale

  1. 01Week 1

    Audit & goals

    We review your current ads, website and competitors, and set clear goals.

  2. 02Week 1–2

    Tracking & setup

    We set up conversion tracking, audiences and your first campaigns.

  3. 03Week 2–4

    Launch & test

    Campaigns go live. We test ads, audiences and keywords to find winners.

  4. 04Every month

    Optimise & scale

    We cut what doesn’t work and put more budget behind what does.

Platforms & tools

Ads where your customers are

  • Google Ads
  • Meta Ads
  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Pinterest
  • Snapchat
  • Google Analytics
  • Tag Manager
  • Search Console
Ads FAQ

Questions about paid ads

Straight answers, no jargon.

How much should I spend on ads?

It depends on your industry, goals and competition. Many small businesses start with a modest monthly budget, then increase it once the ads prove profitable. We’ll recommend a starting budget in your free audit.

Is the ad budget included in your fee?

No. Your ad budget is paid directly to Google, Meta or other platforms with your own card. Our fee covers strategy, setup, management and reporting — so spending is always transparent.

How fast will I see results?

Ads can bring traffic from day one. The first few weeks are for testing and learning; results usually become steadier and more efficient after 1–3 months of optimisation.

Do you guarantee results?

No honest agency can guarantee exact results, because platforms and markets change. We guarantee clear tracking, careful management and honest monthly reporting.

Who owns the ad accounts?

You do. We set up or work inside your own ad accounts, so you keep all your data, history and audiences — even if we stop working together.

Google Ads or Meta Ads — which is better?

If people already search for what you sell, Google is usually the best start. If your product is visual or new, Meta often works better. Many businesses use both.

Do I need a landing page?

A focused landing page usually turns more clicks into leads than a general page. We can recommend changes to your current site or build a dedicated page.

Is there a long contract?

No. Ads management is month-to-month — you can cancel with notice anytime.

Make your ad budget work harder

Get a free audit of your ads or a launch plan — no obligation.

Get a Free Ads Audit